Understanding Consumers With Trusted Data and Insights

To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more actionable insights, draw conclusions about what drives business and meet consumer needs more effectively. 

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Prepare for What’s Next in the Complex Retail Landscape

To help our clients better understand how Nielsen estimates data to provide the best market read possible, we recently launched the Ultimate Guide to Nielsen Retail Measurement Services (RMS). Our clients can use our latest technology-rich, learning materials to power real-time decision-making and meet opportunity where it waits—right here, right now.

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