A Look Into What’s Next in Television Measurement

When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television is more complex than it’s ever been, and it requires a measurement infrastructure that can not only cover a wide variety of new technical configurations to meet today’s needs, but also evolve rapidly with the times.

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