Uncommon Sense:
The Case for Resonance

Advertisers spend an awful lot of time and money on reaching the right audience. Of course, once they have done that, they try to make their ads hit home with audiences as much as possible—but there’s clear room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising effectiveness.

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Uncommon Sense:
The Case for Resonance