To win, you need to understand what drives your shopper to the checkout, and why. Nielsen Shopper Essentials gives you a complete, interactive view of your shopper across channels and categories.
Nielsen Shopper Essentials consists of three solutions that complement each other and can be customized for your needs. Together, they paint a picture of your shopper across the entire path to purchase.
Understand your shopper’s digital path to purchase, from online to in-store.
Discover what drives your shopper to the store, and why they make the choices they do.
Find out why shoppers choose some stores over others, plus how they engage with them online.
Access all your shopper data in one place to find the answers you need, when you need them.
SEIZE YOUR SHOPPERTUNITY TODAY: