Nielsen


Shoppertunity

\'shä-pər-'tü-nə-tē\ n : A chance to capture your shoppers'
dollars (and multiply your profits)

The competition for shoppers' dollars is fierce.


To win, you need to understand what drives your shopper to the checkout, and why. Nielsen Shopper Essentials gives you a complete, interactive view of your shopper across channels and categories.



so you can seize every shoppertunity
that comes your way.

Answer Questions like:

HOW DO MY SHOPPERS ENGAGE ONLINE?

WHICH STORES DO MY SHOPPERS LOVE, AND WHY?

HOW DO I IMPACT CATEGORY BUYING DECISIONS?

Get a 360 degree view of your shopper

Nielsen Shopper Essentials consists of three solutions that complement each other and can be customized for your needs. Together, they paint a picture of your shopper across the entire path to purchase.


digital


Digital
Understand your shopper’s digital path to purchase, from online to in-store.

category


Category
Discover what drives your shopper to the store, and why they make the choices they do.

store


Store
Find out why shoppers choose some stores over others, plus how they engage with them online.


Unlimited Insights, One Platform.

Access all your shopper data in one place to find the answers you need, when you need them.