Total It Up

Together, let's count the Total Audience.

total audience, all devices

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TV viewing has changed.

But that's not the whole story.

We’ve developed a framework to give you a comprehensive view of your total audience.


Our measurement is the gold standard for the media industry.

computers, smartphones, tablets

We measure every video view and ad exposure on every digital screen.

video on demand

We measure viewing on connected devices, including SVOD content.

Nielsen Total Audience gives you the tools to add it all up.

But today’s industry standards don’t count the total audience in the ratings.

That's where you come in.

We want to give you the credit you deserve for all your video content and all advertising—a view of the total audience.

So let's total it up.

Let's work together to evolve the ratings to reflect the total audience and give credit where credit is due—for every view, on every screen. To get involved, contact your Client Business Partner or click the link below.

total audience, all devices