Nielsen

Get the Full Picture

With Nielsen Total Audience Measurement

You know that your video content and advertising gets watched on all kinds of devices. But how do you measure it all? Nielsen offers one standardized set of metrics, allowing you to make apples-to-apples comparisons across platforms and show the value of your total audience.

Learn How We Measure Your Total Audience.

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Choose What You Want To Measure:

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Is Your Content And Advertising Load Identical To That Of Live Tv (or only available on Live Tv)?

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Is your content live or on-demand?

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Where Is Your Content Viewed?

What's this?

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Are your ads linear or dynamic?

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Where are your ads viewed?


What's this?

Your Content Is Credited To


Tv Ratings

Get Full Credit

To make sure your content is being credited, follow the steps below.

If your content is viewed on your properties:

See example
If your content is viewed on cable/satellite provider or digital distributor properties:
See example

Digital Content Ratings

Currently credits to Cross-Platform VOD

Get Full Credit

To make sure your content is being credited, follow the steps below.

If your content is viewed on your properties:

See example
If your content is viewed on cable/satellite provider or digital distributor properties:

See example

Your ads are credited to


Tv Ratings

Get Full Credit

To make sure your ads are being credited, follow the steps below.

If your ads are viewed on your properties:

See example
If your ads are viewed on cable/satellite provider or digital distributor properties:

See example

Digital Content Ratings

Get Full Credit

To make sure your ads are being credited, follow the steps below.

If your ads are viewed on your properties:

See example
If your ads are viewed on cable/satellite provider or digital distributor properties:

See example

Need to Measure Both TV and Digital?

Total Content Ratings combines TV Ratings and Digital Content Ratings to measure your deduplicated reach across platforms.

Need to Measure Both TV and Digital?