We Turn Data into
What’s Next
Four Key Pillars of Nielsen Total Audience Measurement
Nielsen provides the industry’s only truly comparable metrics for content and advertising audiences across screens, counting every view on TV and digital platforms. These ratings enable media companies to better quantify and understand audiences and stay on top of viewing trends to inform programming, distribution and monetization decisions. For advertisers and their agency partners, Nielsen Total Audience insights inform better media allocation and investment decisions.
Measurement of consumer media exposure across platforms
Comparable measurement
Ratings for video, audio and text
Measurement of content and ads separately
Total Audience
Total Ad Ratings |
Total Content Ratings |
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Includes: |
Includes: |
Nielsen Marketing Cloud
Nielsen Marketing Cloud unites all marketing processes in one place, with integrated access to Nielsen’s world-class data, analytics, media planning, marketing activation and data management solutions in a single platform. When everything is connected, marketers gain a better understanding of consumers and audiences, more effective one-to-one messaging and better ROI and campaign optimization. Our goal is to enable clients to more effectively engage consumers across all channels and at every stage in the consumer journey.
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| Predict and Plan | Activate | Analyze |
Nielsen Connected System
Nielsen Connected System is the end-to-end measurement and analytics solution for our fast-moving consumer goods and retail clients, powered by a cloud-based platform. Our clients want to grow, which necessitates measuring and improving performance — a task that gets harder with the greater volume of data and technology changing how people shop and use media. Nielsen’s new system helps clients connect every part of their business so they can make smarter decisions and investments faster and with more confidence than ever before.
What Next? |
Apps |
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Why? |
Business Drivers |
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What’s Happening? |
Data Visualization |
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Data Exchange |
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Nielsen |
Data |
Ecosystem |
