Nielsen Launch App Privacy Policy

Effective Date: Jaunuary 13, 2018

The Launch mobile application (the “App”), provided by The Nielsen Company (U.S.), LLC (“Nielsen”, “we”, or “us”), is intended for use by registered event attendees and is designed to provide users with valuable event-related information, including schedules/agendas, speaker bios, and interactive event maps.

Nielsen takes your privacy very seriously, and this Privacy Notice explains how we collect, use, share, and protect the information we may gather about you in connection with your use of the App. Please note that this Privacy Notice applies only to your use of this App and not to your participation in any panels, surveys, or online services administered or provided by Nielsen.

This App may collect personal information – information that alone or in combination with other information identifies you as an individual, such as your name, home postal address, or personal email address. We will never use your personal information to advertise, promote, or market third-party goods or services to you. Additionally, we will not license, publish, or sell any information collected from you that can be tied to you as an individual user.

We have implemented a variety of safeguards that are designed to help ensure that the information collected through the App is protected from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.

The App is not designed to affect your mobile device experience or conflict with other software you have running on your mobile device.

Use of the App is voluntary. By using the App, you are agreeing to the use of your information as described in this Privacy Notice. If you have any questions about this Privacy Notice or your information, please feel free to contact us at

Information Collected

We collect information relating to you, your mobile device, and your use of the App from a variety of sources. Additional details about the information we may collect and our sources can be found below.

Information we collect from you

As part of the Launch event registration process, you will be asked for relevant personal information, including your name, business email address, and mobile phone number. We will use this information to create your user account in the App.

When you download the App on your mobile device and create a profile, we will collect additional information that you voluntarily post or upload to the App, such as photos/videos/recordings, status updates, “check ins” at event sessions, and answers to poll questions.

We do not seek sensitive personal information (e.g., information relating to an individual’s racial or ethnic origin, political opinions, religious or other similar beliefs, health, criminal background, trade union membership) from users of the App. We ask that users of the App not post or upload any sensitive personal information to the App.

Information we collect in connection with your use of the App

Device information: We may collect standard technical information about your device when you use the App, including the unique device identifier, device model, operating system and version, and media access control (MAC) address. We use this information for the purpose of determining and/or improving compatibility between your mobile device and the App as well as system administration.

Log and usage data: In order to help us improve our service, we automatically record certain information created by your use of the App, such as your device phone number, Internet Protocol (IP) address, browser type and version, browser language, pages visited, and access dates and times.

Cookies and similar technologies: We may use cookies (small text files that web servers send to your device for recordkeeping and other purposes) and similar technologies to collect additional usage data and improve the App and our service to you. Specifically, we may use cookies to identify your browser or device, display information more effectively, provide you with tailored content, and gather statistical information about how you use the App. We may also use such technologies for security purposes. If you do not want data to be collected from your device by cookies, most browsers and mobile settings allow you to decline the use of cookies. Please note, however, that some features of the App may not work properly if you decline the use of cookies. To learn more about cookies, please visit

Use of Your Information

We may use information about you for a variety of purposes, including to:

  • administer and manage the App, communicate with you about the App, and respond to your inquiries and requests;
  • customize or personalize your user experience and the content we deliver to you;
  • conduct research and analytics about how you use and interact with the App;
  • contact you with information about Nielsen’s business, services, and events as well as other information that may be of interest to you;
  • protect the rights, safety, property, or operations of us or our affiliates, you, or others; and
  • respond to requests and communications from law enforcement authorities or other government officials.

Disclosures of Your Information

In connection with one or more of the purposes outlined above in the “Use of Your Information” section, we may disclose your information to:

  • other members of the Nielsen family of companies;
  • third parties that provide services to us, such as system hosting, management, and support;
  • third parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding);
  • competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests; and
  • other third parties as we believe necessary or appropriate.

All of these disclosures may result in the transfer of your information to countries or regions with data protection laws that differ from those in your country of residence. By using the App, you are consenting to the transfer of your information – sensitive or otherwise – to countries outside of your country of residence.


We understand the importance of protecting children’s privacy. This App is not directed at children, and we do not intend to collect personal information about anyone under the age of 18. If we become aware that we have collected the personal information of a child, we will take reasonable steps to delete it immediately.

Information Security

Nielsen has in place reasonable organizational, technical, and administrative measures that are designed to protect your information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction while it is under our control. However, please be aware that storage and communication of data cannot always be one hundred percent secure.

Information Retention

We will retain your information as long as is necessary for the fulfillment of the purposes set out in this Privacy Notice, unless a longer retention period is required or allowed by law.

Access and Choices

We are committed to providing users with reasonable access to their information and the ability to review and limit the use of such information. If you would like to access or modify the information we hold about you, restrict our use of your information, or request the deletion of your information, please contact us at

Updates to this Privacy Notice

We reserve the right to update and make changes to this Privacy Notice. When we make changes to this Privacy Notice, we will amend the “Effective Date” at the top of this page, and such modified or amended Privacy Notice shall be effective as to you and your information as of that revision date. The most current version of this Privacy Notice will always be available here, and we encourage you to review this Privacy Notice periodically to be informed about how we are protecting your information.

Contact Us

If you have any questions or concerns about this Privacy Notice or our privacy practices, please contact us at

This Privacy Notice hereby incorporates by reference in its entirety the Launch Application’s Terms of Use.