The Foundation For
What’s Next
Nielsen is a global, independent measurement and data company for fast-moving consumer goods and media. We operate in over 100 countries around the world, representing about 90% of global population and covering about 80% of global advertising spend. Our mission is to provide clients with a comprehensive understanding of what consumers watch and what they buy and how those choices intersect.
Unprecedented Global Footprint
Buy
Manufacturers and retailers of fast-moving consumer goods depend on Nielsen to equip them with high quality measurement of market share and sales across brick and mortar stores and e-commerce platforms. Our measurement and analytics are embedded in the operating disciplines of our clients, helping them to make smarter, faster business decisions that drive results. Whether helping to analyze the ROI of advertising spend, studying the pros and cons of running a promotion, or determining the best assortment for clients when it comes to stocking and shelving their products, Nielsen provides must-have data to the clients within our Buy segment.
Watch
Nielsen provides media and advertising clients with necessary, third-party, independent measurement of the Total Audience across
all screens, devices, and platforms on which consumers access content. The Nielsen ratings are often referred to as currency
in the media buying and selling process. Beyond measurement, Nielsen’s Watch portfolio provides advanced analytics that fuel the
marketplace and allow for effective buying, selling, and transacting of audiences across devices and content. We provide brands,
agencies and media companies the ability manage their core marketing and audience activation processes in a single solution that
combines world-class data and customer data
management capabilities.
Marketing Effectiveness
By connecting what consumers watch to what they buy, Nielsen is uniquely positioned to help clients know their audience and drive results. We combine unique data assets, data science, and technology to get to the heart of consumer behavior to help our clients increase efficiency and drive growth. Leveraging our unparalleled understanding of consumers — what they watch and what they buy — advertising is made more precise, more effective, and as a result more valuable, serving the interests of both advertisers and media companies.
Leveraging our unparalleled understanding of consumers — what they watch and what they buy — advertising is made more precise, more effective, and as a result more valuable, serving the interests of both the advertisers and media companies.
