Investing and Innovating forGrowth
The Connected System is an open, platform-based system that integrates Nielsen’s data and other data sources and then seamlessly connects measurement with powerful analytics to drive speed and efficiency for our clients. Total Audience Measurement is the foundation for our future, providing measurement capability, scale, and flexibility as the market evolves.
- Integrated measurement and analytics
- User groups in sync: marketing, finance, sales
- Critical for global players
- Cloud-based, efficient and flexible
- Open platform amplifies the value of our core data
- Currency provider in television, emerging in digital, constantly evolving
- Person-level measurement of ads and content, comparable across platforms
- Representative, granular, currency-quality data, at scale
- Best-in-class technology: gold-standard panels plus big data
- Leading-edge solutions for outcome-based metrics
Investing and Innovating forEfficiency
Throughout our operations supporting both Watch and Buy, we are investing in innovation to drive efficiency. Automation initiatives, consolidation of our operations, and platform convergence, supported by a growing use of machine learning, will enable more scalable growth and transform our business. This will help us provide uniquely better products that drive value for our clients and our shareholders.
Operations and Platforms
Investing and Innovating forThe Future
Innovation is not only a function of how much we invest, but also how we approach it. Collaborative models across Watch and Buy will play a growing role in our future. In Marketing Effectiveness, we draw on the strengths of Watch and Buy, as well as third-party data sets, to further add to our leadership position in outcome-based metrics.
Our open approach to innovation supports our commitment to uniquely better products. Through internal research and development, partnerships, and acquisitions, we are strengthening Nielsen’s leadership position in the market research industry.
The fastest-growing part of our business, Marketing Effectiveness, leverages Watch and Buy assets to help advertisers and content publishers measure their return on investment and media spend and execute audience-based buying.