How We Create Value
Our purpose is to help our clients and the markets we serve to operate more efficiently. In order to deliver on this purpose, our mission is to provide measurement services that will ultimately enable greater efficiency and improvement in the marketplace. Our strategy evolves continuously as we seek to deliver on this mission.
What Makes Us Uniquely Nielsen
We are a leading global performance management company that fuses data, science, technology and the talents of our people so our clients can understand what’s happening today, what will happen tomorrow, and how to act on that knowledge. Whether it’s for retailers, fast-moving consumer goods (“FMCG”) manufacturers, media owners, agencies, or any other client, we go where consumers go.
We set the standard for measurement science when we invented the market research industry many decades ago. At our core is a commitment to rigor and integrity that informs everything we do. We’ve maintained our position as a global measurement leader for more than 90 years by responding to market changes and client challenges with resolve and innovation.
As the science behind what’s next, our people are truth seekers driven to get it right, guiding our clients across industries by providing the only complete understanding of the consumer. Our data is complete, trusted and useful, so our clients can depend on it to anchor their important decisions.
Across all platforms and contexts, Nielsen is the only company with a truly comprehensive view of what consumers watch and buy in the global marketplace.
What We Need
Our ability to deliver the science behind what’s next is anchored in three resources no other company has: our data, our science and our people.
Financial and manufactured capital to run our day-to-day operations and enable innovation across the 100+ countries in which we operate.
Intellectual and human capital to run our business—we are truly powered by our people. Our commitment to encouraging future-focused leadership and innovation requires strong employee attraction and retention programs, and an environment in which employees are encouraged to take risks in developing and testing new ideas.
Social and relationship capital in the form of support and guidance across many diverse stakeholder groups—industry groups, trade associations, clients, community organizations, and others. This is critical in order to ensure our products deliver their intended and full value in the marketplace.
What We Do
No other company can match our global footprint. We operate in more than 100 countries, representing 90 percent of global population, 90 percent of global gross domestic product and 80 percent of global advertising spend.
Our syndicated, scalable business model enables us to both invest in future growth and return capital to shareholders.
Every associate—in every department and at every level—plays a part in delivering what’s next for our clients. Diversity is critical to our growth, strength and ability to innovate.
We invest heavily in our own research and development but we also partner with innovative companies large and small to make sure we can provide the best measurement solutions available. These innovative, collaborative models are the key to our future.
What We Create
Transparency and stability in the marketplace. Our science gives our clients, investors, associates and the general public reasons to believe in our company. Our data is a reliable, independent source of truth that helps clients make decisions with confidence.
Currency-quality data upon which media buyers and sellers can transact; data to help media and FMCG companies measure and improve their performance.
A more complete understanding of the power of all consumers, with a focus on multicultural and diverse communities.
Opportunities for career development and advancement for our associates worldwide.
Shared value opportunities for impact with the nonprofits and academic institutions where we provide pro bono data and insights.
Efficient use of natural and manufactured capital through our day-to-day operations, as we strive to continuously reduce our overall carbon footprint.