The Science Behind
What’s Next™
The Foundation for
What’s Next
The Foundation for What’s Next
Nielsen is a global, independent measurement and data company for fast-moving consumer goods and media. We operate in over 100 countries around the world, representing about 90% of global population and covering about 80% of global advertising spend. Our mission is to provide clients with a comprehensive understanding of what consumers watch and what they buy and how those choices intersect.
We Turn Data Into
What’s Next
We Turn Data Into What’s Next
Our goal is to provide clients with the most complete picture of audiences and consumers. Three key trends — audience fragmentation, the greater need for advertisers to market to the changing consumer with more precision and with proven ROI on spend, and the growing need for clients to measure and improve performance with speed and efficiency — continue to guide our investments and drive our growth in 2017 and beyond.
Our People Find
What’s Next
Our People Find What’s Next
We’re in the field every day collecting and analyzing data from over 100 countries around the world. Over the course of nine decades, we’ve earned the public‘s trust and built the global network that brings Nielsen and our clients closer to consumers than anyone. Our people follow wherever consumers lead, from store to screen and to the ends of the earth. We’re relentless in our pursuit of knowledge that will help our clients stay ahead of — and even anticipate — what comes next.